URL: https://www.konatsu.uk/
Born: 2023
Platform: BigCartel

Konatsu UK was the chance for me to continue to import the finest sofubi into the UK from Japan for a loyal network of customers.


Sofubi refers to a style of Japanese vinyl toy manufacturing that emerged in the late 20th century. “Sofubi” is a shortened form of “soft vinyl,” highlighting the soft and pliable nature of the material used in making these toys. This manufacturing technique gained popularity in the 1960s and 1970s, particularly for producing toys and collectibles.

Sofubi toys are typically produced through a process of rotocasting or rotational molding, where liquid vinyl is poured into a mold and rotated to evenly coat the interior, creating a hollow but durable figure once cooled and solidified. This technique allows for intricate designs and often vibrant, eye-catching colours.

These toys come in various shapes and sizes, ranging from small figures to larger, more detailed ones. They’re often associated with kaiju (giant monsters) and characters from Japanese pop culture, including manga, anime, and tokusatsu (live-action special effects) shows.

Collectors appreciate sofubi for their unique designs, limited editions, and often handmade qualities. Artists and toy designers frequently collaborate to create limited runs or one-of-a-kind pieces, adding to the allure and collectibility of sofubi toys.

Some famous sofubi toy manufacturers include companies like Medicom Toy, Bullmark, Marusan, and many independent artists and studios creating their own distinctive figures within the sofubi tradition.


Konatsu (Konatsuya) is an illustrator and designer known for creating adorable and stylish characters, particularly her iconic Negora – a cat-like creature with unique designs and varying themes. Her art often combines elements of Japanese folklore, kawaii (cuteness), and urban culture.

Konatsu’s work spans various mediums, including illustrations, paintings, sculptures, and designer toys. Her collaborations with different toy manufacturers have led to the production of highly sought-after figures, showcasing her distinctive style and attention to detail. Fans appreciate her creations for their charm, creativity, and the whimsical nature of her characters.